Fresh and organic vegetables at farmers market
Circle graphic with dot


Fresh and organic vegetables at farmers market
Box of groceries from Imperfect Foods

April 2021 Newsletter

Dear Friends and Colleagues,

As a fellow food systems consultant passionate about reducing food waste, I’ve enjoyed collaborating with Eva and Littlefoot Ventures on this newsletter. My experience in strategic innovation and sustainability for many stakeholders gives me a unique perspective into the ever-evolving food industry. Please see forward-thinking initiatives spearheaded by industry leaders in the articles below:

  • Imperfect Foods announced its pledge to become a net-zero carbon company by 2030. Imperfect remains an industry leader with its commitments to the environment. Read the linked article to learn more about how Imperfect plans to meet its new goal.
  • New technology turns food, water, and animal waste into a competitively priced green jet fuel alternative. The researchers at US National Renewable Energy Laboratory plan to test fly Southwest flights using the new fuel in 2023.
  • As companies continue to make eco-friendly pledges, Food Dive explores the question of industry progress in their most recent “Trendline: Food and Beverage Sustainability” report.

I look forward to connecting with all of you and continuing to improve our food system. Thank you for engaging and reading!

All the best,

Sara Brown

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Source: The Spoon

In the Headlines

Imperfect Foods Will be a Net-Zero Carbon Company by 2030The Spoon

Meet Plan-Ag, the $9 Billion Startup That Will Let You Trace Your Food From Field to PlateFast Company

Jet Fuel From Waste ‘Dramatically Lowers’ EmissionsBBC

Source: Green Queen

What We Are Reading

Systems Level

AirCarbon: This Regenerative BioMaterial Replaces Plastic & Captures More Emissions Than It Takes to Make ItGreen Queen

One Recipe for Radical Change Within the Global Food SystemGreenBiz

$10 Billion for Carbon Negative Food TransitionS2G Ventures

What if USPS delivered local produce in the mail?Fast Company

In One Year a Billion Tons of Food Got Wasted, Mostly at HomeBloomberg

Manufacturer & Consumer-facing Level

Starbucks Sets Goal of Making Its Green Coffee Carbon Neutral by 2030CNBC

HelloFresh Vows to Slash Carbon Emissions and Food WasteGrocery Dive

An Irish Startup Can Work Out Your Carbon Footprint From Your Grocery Receipt – CNN Business

Unilever North America Invests $15 Million in Plastics RecyclingEnvironment + Energy Leader

Frozen Food Packaging gets More Sustainable as Consumers Want More Individually Wrapped ItemsFood Dive

Urban Farming Startup Infarm Raises Extra $100 Million to ExpandBloomberg

Trendline: Inside the Growing Demand for Food SustainabilityFood Dive

Farm Level

Bell & Evans Teams with Cargill, Rodale Institute to Transition 50,000 Farm Acres to OrganicAgFunder Network

This Campaign Wants to Get 1 Million Families GardeningFast Company

Small Farmers Are Struggling After the Texas Big FreezeCivil Eats

Regenerative Agriculture Is the Next Great Ally in Fight Against Climate ChangeTechCrunch

The Nature Conservancy Invests in 5 Soil Health StartupsAgFunder Network

Source: Stop Food Waste Event


March 26thFuture Food News Review (on the mobile app Clubhouse)

April 21st2020 Food Tech 500: Food Waste Heroes

April 28thStop Food Waste 2021: Driving Awareness to Fight Food Waste